Privacy Policy

Last Updated: August 8, 2025


California Notice at Collection: California consumers can find specific disclosures, including “Notice at Collection” details, by clicking here.


Carewell Family, Inc. (collectively with controlled affiliates and subsidiaries, “Carewell,” “we,” “us” or “our”) is a marketplace serving caregivers by offering healthcare and wellness products to navigate in-home care. This Privacy Policy (or “Policy”) describes how Carewell collects, uses, and discloses personal information. References to our “services” in this Policy include our websites, apps, devices, and other products and services. This Policy applies to our services that display or reference this Privacy Policy, but it does not apply to any services that display or reference a different privacy statement.

Index

Personal Information We Collect


The personal information we collect depends on how you interact with us, the services you use, and the choices you make.


We collect information about you from different sources and in various ways when you use our services, including information you provide directly, information collected automatically, information from third-party data sources, and data we infer or generate from other data.


Information you provide directly. We collect personal information you provide to us. For example:


Name and contact data, such as your first and last name, username or alias, and contact details such as email address, billing and mailing addresses, and phone number.


Demographic data. In some cases, such as when you participate in surveys, we may request that you provide age, gender, marital status, and similar demographic details.


Content and files. We collect the photos, documents, product reviews, product interest, comments, or other files you upload to our services; and if you send us email messages or other communications, we collect and retain those communications.


Payment data. If you make a purchase or other financial transaction, we collect credit card numbers, financial account information, and other payment details.


Sensitive personal information.


Account access information. We collect information such as a username or account number in combination with a password, security or access code, or other credential that allows access to an account.


Health data. We collect and analyze information concerning your health.


Information we obtain from third-party sources. We also obtain the types of information that we collect directly or automatically from third parties. These third-party sources include, for example:


Data brokers. Data brokers and aggregators from which we obtain data to supplement the data we collect.


Third-party partners. Third-party applications and services, including social networks you choose to connect with or interact with through our services.


Co-branding/marketing partners. Partners with which we offer co-branded services or engage in joint marketing activities.


Ambassadors Program. To learn more about the program, please visit: https://www.carewell.com/ambassador-program/.


Service providers. Third parties that collect or provide data in connection with work they do on our behalf, for example companies that determine your device’s location based on its IP address.


Information we collect automatically. When you use our services, we collect some information automatically. For example:


Identifiers and device data. When you visit our websites, our web servers automatically log your Internet Protocol (IP) address and information about your device, including device identifiers (such as MAC address); device type; and your device’s operating system, browser, and other software including type, version, language, settings, and configuration.


Geolocation data. Depending on your device and app settings, we collect geolocation data when you use our apps or online services.


Usage data. We automatically log your activity on our websites, apps, and connected products, including the URL of the website from which you came to our sites, pages you viewed, how long you spent on a page, , access times, and other details about your use of and actions on our website.


Information we create or generate. We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”). For example, we infer your general geographic location (such as city, state, and country) based on your IP address.


When you are asked to provide personal information, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional.


Cookies, Mobile IDs, and Similar Technologies


We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate our websites and online services and to help collect data, including usage data, identifiers, and device information.

What are cookies and similar technologies?


Cookies are small text files placed by a website and stored by your browser on your device. A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser over time, each time it connects to that web server.


Web beacons are electronic images (also called single-pixel or clear GIFs) that are contained within a website or email. When your browser opens a webpage or email that contains a web beacon, it automatically connects to the web server that hosts the image (typically operated by a third party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our websites (such as embedded videos, plug-ins, or ads) results in your browser connecting to the third-party web server that hosts that content. We also include web beacons in our email messages or newsletters to tell us if you open and act on them.


Mobile analytics and advertising IDs are generated by operating systems for mobile devices (iOS and Android) and can be accessed and used by apps in much the same way that websites access and use cookies. Our apps contain software that enables us and our third-party analytics and advertising partners to access these mobile IDs.


How do we and our partners use cookies and similar technologies?


We, and our analytics and advertising partners, use these technologies in our websites, apps, and online services to collect personal data (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our services, including personal data about your online activities over time and across different websites or online services. This data is used to store your preferences and settings, enable you to sign-in, analyze how our websites and apps perform, track your interaction with the site or app, develop inferences, deliver and tailor interest-based advertising, combat fraud, and fulfill other legitimate purposes. We and/or our partners also share the data we collect or infer with third parties for these purposes. For more information about the third-party analytics and advertising partners that collect personal information on our services, please see the “How We Disclose Personal Information” section of this Policy.


What controls are available?


There are a range of cookie and related controls available through browsers, mobile operating systems, and elsewhere. See the “Your Choices” section below for details.


How We Use Personal Information


We use the personal information we collect for the purposes described in this Privacy Policy or as otherwise disclosed to you. For example, we use personal information for the following purposes:


Privacy Policy Chart
Purposes of Use Categories of Personal Information
Product and service delivery. To provide and deliver our services, including troubleshooting, improving, and personalizing those services. Name and contact data, demographic data, content and files, payment data, identifiers and device data, geolocation data, usage data, inferences

Sensitive information: Account access information, health data
Business operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, detecting fraudulent or illegal activity, and meeting our legal obligations. Name and contact data, content and files, payment data, inferences

Sensitive information: Account access information
Product improvement, development, and research. To develop new services or features and conduct research. Name and contact data, demographic data, content and files, identifiers and device data, geolocation data, usage data, inferences
Personalization. To understand you and your preferences to enhance your experience and enjoyment using our services. Name and contact data, demographic data, content and files, identifiers and device data, geolocation data, usage data, inferences

Sensitive information: Account access information, health data
Customer support. To provide customer support and respond to your questions. Name and contact data, content and files, payment data, identifiers and device data, geolocation data, usage data, inferences

Sensitive information: Account access information, health data
Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages. Name and contact data, content and files, identifiers and device data, inferences

Sensitive information: Account access information, health data
Marketing. To communicate with you about new services, offers, promotions, rewards, contests, upcoming events, and other information about our services and those of our selected partners (see the "Your Choices" section of this Policy for information about how to change your preferences for promotional communications). Name and contact data, demographic data, content and files, identifiers and device data, geolocation data, usage data, inferences

Sensitive information: Health data
Advertising. To display advertising to you (see the "Cookies" section of this Policy for information about personalized advertising and your advertising choices). Name and contact data, demographic data, content and files, identifiers and device data, geolocation data, usage data, inferences

Sensitive information: Health data

We combine data we collect from different sources for these purposes, and to give you a more seamless, consistent, and personalized experience.


How We Disclose Personal Information


We disclose personal information with your consent or as we determine necessary to complete your transactions or provide the services you have requested or authorized. In addition, we disclose each of the categories of personal information described above, to the types of third parties described below, for the following business purposes:

Affiliates. We enable access to personal information across our subsidiaries, affiliates, and related companies, for example, where we share common data systems or where access helps us to provide our services and operate our business.


Service providers. We provide personal information to vendors or agents working on our behalf for the purposes described in this Policy. For example, companies we’ve hired to provide customer support, online chat functionality, or website analytics may need access to personal information to provide those functions.


Financial services & payment processors. When you provide payment data, for example to make a purchase, we will disclose payment and transactional data to banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, analytics, or other related financial services. For example, we may disclose payment data topayment processors, such as Braintree (a PayPal service, to facilitate your transaction. Braintree’s privacy policy is available at https://www.paypal.com/us/legalhub/privacy-full.


Legal and law enforcement. We will access, disclose, and preserve personal information when we believe doing so is necessary to comply with applicable law or respond to valid legal process, including from law enforcement, national security, or other government authorities or agencies.


Corporate transactions. We may disclose personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, insolvency, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business assets.


Public information. You may select options available through our services to publicly display and disclose your name and/or username and certain other information, such your profile, demographic data, content and files, or geolocation data.


Security, safety, and protection. We will disclose personal information if we believe it is necessary to:


protect our customers and others, for example to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone;

protect the rights or property of ourselves or others, including enforcing our agreements, terms, and policies; or

operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks.


Third party analytics and advertising companies also collect personal data through our website and apps including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, usage data, and inferences based on and associated with that data, as described in the “Cookies” section of this Policy. These third-party vendors may combine this data across multiple sites to improve analytics for their own purpose and others. For example, we use Google Analytics on our website to help us understand how users interact with our website; you can learn how Google collects and uses information at www.google.com/policies/privacy/partners.


Other third-party analytics and advertising providers we use on our websites include, for example:

Company Privacy Settings
Company/Service Purpose(s) Privacy Notices Manage Settings (opt-out)
Google Analytics Analytics https://www.google.com/policies/privacy/partners https://tools.google.com/dlpage/gaoptout
Facebook Audiences Advertising https://www.facebook.com/privacy/explanation https://www.facebook.com/adpreferences/ad_settings/
Microsoft Advertising Advertising https://www.microsoft.com/en-us/privacy/privacystatement https://account.microsoft.com/privacy/ad-settings/signedout
Criteo Advertising https://www.criteo.com/privacy/ https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers/
https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications/
MNTN Advertising https://mountain.com/privacy-policy https://mountain.com/opt-out/
Rockerbox Analytics https://www.rockerbox.com/privacy https://www.rockerbox.com/opt-out
Klaviyo Advertising https://www.klaviyo.com/legal/privacy-notice https://www.klaviyo.com/legal/privacy-rights-request
Vercel Analytics https://vercel.com/legal/privacy-policy https://vercel.com/legal/privacy-policy#your-privacy-rights
Sentry Analytics https://sentry.io/privacy/ https://sentry.io/contact/gdpr/
Reddit Advertising https://www.reddit.com/policies/privacy-policy/?rdt=60821 https://www.reddit.com/settings/privacy
Attentive Analytics https://www.attentive.com/legal/privacy https://www.attentive.com/legal/privacy#choices
Microsoft Clarity Analytics https://www.microsoft.com/en-us/privacy/privacystatement https://optout.aboutads.info/
BigCommerce Analytics https://www.bigcommerce.com/privacy/ https://bigcommerce-privacy.relyance.ai/c/
Algolia Analytics https://www.algolia.com/policies/privacy https://www.algolia.com/policies/privacy
Facebook Connect Analytics https://www.facebook.com/privacy/explanation https://www.facebook.com/help/287199741901674

Some of the data disclosures to these third parties may be considered a “sale” or “sharing” of personal information as defined under the laws of California and other U.S. states. NOTICE: We may sell your sensitive personal data. Please see the “Your Choices” and “California” sections below for more details.


Please note that some of our services also include integrations, references, or links to services provided by third parties whose privacy practices differ from ours. If you provide personal information to any of those third parties, or allow us to share personal information with them, that data is governed by their privacy statements. 


Finally, we may disclose de-identified information in accordance with applicable law.


Your Choices


We provide a variety of ways for you to control the personal information we hold about you, including choices about how we use that data. In some jurisdictions, these controls and choices may be enforceable as rights under applicable law


Access, portability, correction, and deletion. If you wish to access, correct, or delete personal information about you that we hold, you may access your account by logging into the Carewell services you use.


You may submit also requests to access, correct, or delete by calling us toll free at 1-800-696-2273, or via email to support@carewell.com. 


If you are unable to access, copy, correct, or delete certain personal information we have via the means described above, you can send us a request by using contact methods described in the “Contact Us” section below. Please note that if certain personal information is deleted pursuant to your request, we may be unable to provide services to you or provide support for past products or services that you may have purchased.


Communications preferences. You can choose whether to receive promotional communications from us by email and SMS. If you receive promotional email or SMS from us and would like to stop, you can do so by following the opt-out or unsubscribe instructions in that message or by contacting us as described in the “Contact Us” section below. You can also opt-out of promotional SMS from us by texting STOP to 29975. 


These choices do not apply to certain informational communications including surveys and mandatory service communications.


Data sales. Some privacy laws define “sale” broadly to include some the disclosures described in the “Our Disclosure of Personal Data” section above. To opt-out from such data “sales” please follow the instructions available at https://www.carewell.com/ccpa/ or utilize the Global Privacy Control described below. 


Targeted advertising. To opt-out from or otherwise control targeted advertising, you have several options. First, you can use the settings described in “How We Disclose Personal Information” to restrict advertising-related cookies. Second, you can use the Global Privacy Control setting in a web browser or browser extension as described below. Third, you can use the opt-out controls offered by the organizations our advertising partners may participate in, which you can access at: 


Fourth, you can use the other cookie or mobile ID controls described below. 


These choices are specific to the device or browser you are using. If you access our services from other devices or browsers, take these actions from those devices or browsers to ensure your choices apply to the data collected when you use them.


Browser or platform controls.


  • Cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated. 


  • Global Privacy Control. Some browsers and browser extensions support the “Global Privacy Control” (GPC) or similar controls that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales and/or targeted advertising, as specified by applicable law. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting or similar control that is recognized by regulation or otherwise widely acknowledged as a valid opt-out preference signal.


  • Do Not Track. Some Internet browsers may be configured to send “Do Not Track” (DNT) signals to the online services that you visit indicating you do not wish to be tracked. Unlike the GPC described above, there is not a common understanding of how to interpret the DNT signal; therefore, our websites do not respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the GPC, cookie controls, and advertising controls described above.


  • Mobile advertising ID controls. iOS and Android operating systems provide options to limit tracking and/or reset the advertising IDs.


Email web beacons. Most email clients have settings that allow you to prevent the automatic downloading of images, including web beacons, and the automatic connection to the web servers that host those images.


Except for the automated controls described above, if you send us a request to exercise your rights or these choices, to the extent permitted by applicable law, we may decline requests in certain cases. For example, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or other rights of another person, would reveal a trade secret or other confidential information, or would interfere with a legal or business obligation that requires retention or use of the data. Further, we may decline a request where we are unable to authenticate you as the person to whom the data relates, the request is unreasonable or excessive, or where otherwise permitted by applicable law. If you receive a response from us informing you that we have declined your request, in whole or in part, you may appeal that decision by submitting your appeal using the contact method described at the bottom of this Policy. 


Security of Personal Information


We take reasonable and appropriate steps to help protect personal information from unauthorized access, use, disclosure, alteration, and destruction. To help us protect personal data, we request that you use a strong password and never share your password with anyone or use the same password with other sites or accounts.


Location of Personal Information


The personal data we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or service providers process data, some of which may have laws that offer different levels of data protection than the country in which you reside. Currently, we primarily use data centers in the United States. The storage location(s) are chosen to operate efficiently and improve performance. We take steps to process and protect personal data as described in this Policy wherever the data is located.


California Privacy Rights


If you are a California resident and the processing of personal information about you is subject to the California Consumer Privacy Act (CCPA), you have certain rights with respect to that information. 

Notice at collection. At or before the time of collection, you have a right to receive notice of our practices, including the categories of personal information and sensitive personal information to be collected, the purposes for which such information is collected or used, whether such information is sold or shared, and how long such information is retained. You can find those details in this Policy by clicking on the above links.


Right to know. You have a right to request that we disclose to you the personal information we have collected about you. You also have a right to request additional information about our collection, use, disclosure, or sale of such personal information. Note that we have provided much of this information in this privacy statement. You may make such a “request to know” by calling us toll free at 1-800-696-2273, or via email to support@carewell.com.


Right to request correction or deletion. You also have rights to request that we correct inaccurate personal information and that we delete personal information under certain circumstances, subject to a number of exceptions. You may submit requests to exercise these rights by calling us toll free at 1-800-696-2273, or via email to support@carewell.com


Right to opt-out / “Do Not Sell or Share My Personal Information”. You have a right to opt-out from future “sales” or “sharing” of personal information as those terms are defined by the CCPA. Note that the CCPA defines “sell,” “share,” and “personal information” very broadly, and some of our data disclosures described in this Policy may be considered a “sale” or “sharing” under those definitions. In particular, we let advertising and analytics providers collect identifiers (IP addresses, cookie IDs, and mobile IDs), activity data (browsing, clicks, app usage), device data, and geolocation data through our sites and apps when you use our online services, but do not “sell” or “share” any other types of personal information. If you do not wish for us or our partners to “sell” or “share” personal information relating to your visits to our sites for advertising purposes, you can make your request by following the instructions on our “Do Not Sell or Share My Personal Information” page, using a Global Privacy Control, emailing us using the contact information at the bottom of this Policy, or using other controls described in the “Your Choices” section of this Policy. If you opt-out using these choices, we will not disclose or make available such personal information in ways that are considered a “sale” or “sharing” under the CCPA. However, we will continue to make available to our partners (acting as our service providers) some personal information to help us perform advertising-related functions. Further, using these choices will not opt you out of the use of previously “sold” or “shared” personal information or stop all interest-based advertising.


We do not knowingly sell or share the personal information of minors under 16 years of age.


Right to limit use and disclosure of sensitive personal information. You have a right to limit our use of sensitive personal information for any purposes other than to provide the services or goods you request or as otherwise permitted by law. Note that we do not use sensitive personal information for any such additional purposes.


Verification of identity. To provide, correct, or delete specific pieces of personal information we will need to verify your identity to the degree of certainty required by law. We will verify your request by asking you to send it from the email address associated with your account, or requiring you to provide other information as necessary to v verify your identity.


Authorized agents. You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting such a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us..


Finally, you have a right to not be discriminated against for exercising these rights set out in the CCPA. 


Additionally, under California Civil Code section 1798.83, also known as the “Shine the Light” law, California residents who have provided personal information to a business with which the individual has established a business relationship for personal, family, or household purposes (“California Customers”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. Please be aware that we do not disclose personal information to any third parties for their direct marketing purposes as defined by this law.


California Customers may request further information about our compliance with this law by emailing support@carewell.com. Please note that businesses are required to respond to one request per


California Customer each year and may not be required to respond to requests made by means other than through the designated email address.  


California Notice of Financial Incentive


We offer, or may in the future offer, various incentive programs that may constitute a “financial incentive” under the CCPA, such as our Autoship and Save program, as well as any future rewards programs.


The details of these programs are described below and are subject to change.


You have the right to withdraw from these programs at any time and may do so by following the instructions in the chart below.


The value of the incentives provided pursuant to the programs depends on various factors, including, as may be applicable: whether and to what extent you purchase our products, whether you withdraw from the respective program, whether we can enhance the data through our efforts (for example, if we aggregate the data to analyze purchasing tendencies), our ability to understand our existing and future customers based on the information, whether the sales generated by the respective program exceed the cost to us of offering the program, the benefit and insights we realize and expect to realize when you continue to use our services, how many users sign up for the respective program, and increased customer goodwill towards us.

Autoship Program Details
Program and material terms How to opt-in to the program Incentive offered for your participation Personal Information we may collect through the program How to withdraw from the program
Autoship and Save

You can sign up to receive regular shipments of our products using our Autoship program; in return, we provide a 20% discount on your first Autoship order and additional 5% discounts on select brands on our website.
By logging into your Carewell account and selecting the "Autoship & Save" option on the product page. 20% discount on your first Autoship order and an additional 5% discount on select brands. Name and contact data
Payment data
Usage data
Identifiers and device data
By logging into your Carewell account and selecting "Cancel this Autoship."

Retention of Personal Information 


We retain personal information for as long as necessary to provide the services and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate and lawful business purposes. Because these needs can vary for different data types in the context of different services, actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the data, the availability of automated controls that enable users to delete data, and our legal or contractual obligations. Whether the retention period is sufficient to fulfill such purposes is the primary criteria for determining the duration of the retention period. 


Changes to This Privacy Policy


We will update this Privacy Policy when necessary to reflect changes in our services, how we use personal information, or the applicable law. When we post changes to this Privacy Policy, we will revise the “Last Updated” date at the top of the Policy. If we make material changes to the Policy, we will provide notice or obtain consent regarding such changes as may be required by law.


How to Contact Us

If you have a privacy concern, complaint, or a question for Carewell, please email us at privacy@carewell.com, or write to us at:


Privacy Officer

Carewell, Inc.

1825 Ponce De Leon Blvd, 311

Coral Gables, FL 33134