FitRight OptiFit Extra Incontinence Briefs with Center Tab, Heavy Absorbency

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Our Story

“Family is at the heart of what we do”

CEO Bianca and COO Jonathan pictured standing with grandmother and family dog.

Our story began in 2015, when our co-founder and CEO Bianca helped her mom care for her grandmother.

Bianca was shocked there was no “What to Expect” guide like there is for new parents, so she and her husband/co-founder Jonathan dedicated their lives to creating a solution for family caregivers just like you.

About FitRight OptiFit:

FitRight OptiFit Extra Incontinence Briefs are adult diapers with tabs, specifically for those with bowel or urinary incontinence. FitRight OptiFit Extra Briefs are hospital-quality disposable briefs with a patented 4D Core to wick away liquid, to keep you dry all day. The super absorbent core not only wicks away fluid, but also helps to trap in unwanted odor to keep you feeling and smelling fresh. The outer cover is cloth-like and soft to the touch, not crinkly like plastic. The panels stretch and are flexible with your movement, and allow for comfortable airflow. The tabs are skin-safe that can be repeatedly repositioned and fastened for a snug fit. These briefs also provide a wetness indicator that changes color to help you know when it is time to change.

Key Benefits & Features

  • Refastenable tabs that are skin-safe and comfortable to the touch.
  • Suitable for heavy bowel and urinary incontinence.
  • Cloth-like outer cover that is soft and crinkle-free.
  • Absorbent core that wicks away fluid and traps in odor.